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World Aviation Helicopters will make a helicopter flight exhibition within the activities programmed by the Marbella Luxuy Weekend organization that was presented today by the municipal delegate of Tourism, Javier Porcuna and the promoter of the event, Miguel Gómez. Marbella Luxury Weekend will be held in Puerto Banús between June 2 and 4.

Porcuna has highlighted “the importance of the luxury sector and exclusivity for Marbella, representing this offer a great showcase for the city.”

For his part, Miguel Gómez has ensured that for three days “the municipality will become the epicenter of luxury in Europe” and stressed that Marbella “is the Andalusian city that monopolizes more brands and luxury establishments, being after Barcelona the Spanish city that more income obtains for this concept “.

In the program of activities highlights the Marbella Luxury Forum, which will take place on June 2, at the Goya Theater Cinemas of Puerto Banús. The forum, which will be held under the Ibero-American Cities Forum, will have a plenary session format in which the various personalities and professionals will give their point of view on the challenges facing the luxury sector.

The event will begin at 9.30 am with the official inauguration by the mayor, José Bernal, among other authorities. The day will continue with the presentations ‘Talent and sensory management in luxury services’, by the general director of Les Roches, Carlos Díez de la Lastra; and ‘The art symbol of excellence’, on the part of the director of the Contemporary Art Center, Fernando Francés.

It will be followed by the presentations ‘The city and the emotions’, by the mobility expert and public spaces José Luis Cañavate; and ‘Components for a city object of desire’, by the architect José Antonio Granero.

Likewise, a golf table and other presentations will be held such as ‘The Spanish taxation of expatriates as a mechanism to encourage foreign investment of high purchasing power’, by the president of Global UHY, Bernard Fay, and the senior director of the company, Immaculate Domecq; ‘The artificial intelligence revolution’, co-founder of Greubel Forsey, Stephen Forsey; and ‘Core-more world introduction of a luxury brand’, by Core Mas Ceo, Mark Sanders.

The day is completed with the presentations ‘CasaClub, locomotive tourism, luxury and positioning of the city of Marbella’, by the Vice President of the CasaClub, Luis Marín; ‘Disruptive economy’, in charge of the Ceo of R-2 Group, Juan del Río; and the interventions of the founder of HYT, Lucien Vouillamoz and the CEO of La Maison Pianegonda, Franco Pianegonda.

The program of Marbella Luxury Weekend is completed with musical performances, model passes on the only aquatic catwalk in Europe and gourmet events.

Among the musical performances include Brass Band, Hula Hula, Michel Fadel, Alvaro Mur, a flamenco flash mob, Charlotte and Guitar Slide Show. There will also be model passes by Ecaille, Abed Mahfouz, Maldito Sweet, MDA Deluxe Editio and Glamor Hunter Luxury Courture and a helicopter flight display by Worldaviation.